Trade Show Selling
Trade Show Selling Turn your Trade Show event into a qualified lead developing, revenue generating support system that drives new business.

Trade shows offer a wonderful opportunity for professional sales people to find new business. The Trade Show Selling workshop will help your sales team turn the qualified leads they discover into revenue producing customers.

Trade Show Selling is a one-half day workshop that will turn your up-comming trade show into a qualified lead and revenue producing event. The workshop is usually conducted 1-2 weeks prior to an important trade show. Attendees develop a Strategic Trade Show Plan and that identifies success measurment metrics, objectives, roles and responsibilities. Interactive one-on-one workshops provide an opportunity for attendees to perfect their opening questioning and benefit statement development techniques.

Topics covered include:


  • Trade Show Business Plan
  • Prospecting Tools and Requirements
  • Trade Show Funnel Game
  • Five Categories of Trade Show Selling
  • Working the Booth
  • Working the Floor
  • Conducting Meetings
  • Social Selling
  • Business Positioning Statement
  • Introduction and Benefit Statement
  • The 1 minute Sales Call
  • The 10 Minute Sales Call
  • Questioning & Qualifying
  • Handling Objections
  • Follow Up and Action Items

Who should attend?

  • Sales Directors, Account Managers
  • Business Development Managers
  • Sales and Account Executives
  • Sales Team Support People

SALES PERFORMANCE PROBLEMS? Call Sales Force Systems™ 305.253.9470

Trade Show Selling