Large enterprise accounts are extremely complex, constantly changing and bring a new challenge to sales and support teams. Senior executives change at an alarming rate making it difficult to build and maintain long-term relationships. Your prize accounts are on your competitor's radar screens. They are trying to win your business right now. Strategic Accounts contribute more than 50 percent of your company's revenue. They will continue to buy from you if your teams continue to provide value and plan for the future. Account Planning must be a critical component of your business plan.
Major Account Planning (MAP) is a two-day workshop designed to help business development teams sell to, grow and protect your corporation’s largest and most important accounts. This highly interactive one-day workshop, which includes automation tools, teaches sales people how to penetrate, protect and increase their share of addressable business in the accounts your company cannot afford to lose. |